B.A. Digital Media: Course, Career, Salary, Duration, Scope

Full-Form: Bachelor of Arts in Digital Media (is a UG Course).B.A. Digital Media or Bachelor of Arts in Digital Media is an undergraduate Multimedia, Animation and Gaming course.

The degree course incorporates an all-inclusive approach to digital media production, emphasizing practical skills and techniques including web development/programming, animation, digital video/audio, 3D modeling, and DVD authoring and video game development.

Students also learn the more theoretical areas of experience design, information architecture, multimedia technology, and interactive narrative. Digital Media Program allows students to integrate the multiple domains of art, storytelling, and technology.

It is designed to provide a solid foundation in techniques and theory in one focused area of competence, a broad understanding of related disciplines including arts, humanities, and technology and extended experience in working in multidisciplinary teams on realistic problems. The course is three years duration and it is a career originating in nature.

Bachelor of Arts in Digital Media

Duration: 3 Years
Level: Graduation
Type: Degree
Eligibility:        10+2

B.A. Digital Media Eligibility

  • 10+2 in any stream with 55% or equivalent CGPA.
  • Some reputed colleges and institutes conduct entrance examination for admission.

B.A. Digital Media Syllabus

Syllabus of Digital Media as prescribed by various Universities and Colleges.

Year I

  1. Subjects of Study
  2. Introduction to New Media
  3. Visual Design for Digital Media
  4. Introduction to Web Development
  5. Human-computer Interaction
  6. Programming (Processing)
  7. Introduction to Databases
  8. Introduction to Multimedia Authoring
  9. Creative Design Lab
  10. Digital Technologies
  11. Professional Practice and Study Skills
  12. Personal Portfolio Development

Year II

  1. 3D Graphics and Animation
  2. Time-based Media
  3. Principles of Marketing (taught by the University of Brighton Business School)
  4. Project Planning and Control
  5. Interactive Multimedia Development
  6. Web Design and Development
  7. Personal Portfolio Development
  8. Optional placement year

Final III

  1. A major independent project
  2. Marketing Applications (taught by the University of Brighton Business School)
  3. Digital Marketing
  4. Options Subjects
  5. Usability Evaluation
  6. Internet Games Design and Development
  7. Interactive Educational Software Design
  8. Intellectual Property and Law
  9. Entrepreneurship

B.A. Digital Media College

ICAT Design and Media College, Hyderabad

B.A. Digital Media Course Suitability

The course is suitable for those who want to gain basic professional skills in digital media production, including the operation of software and hardware, as well as the ability to plan, develop and complete a digital media product, including production and post-production stages.

They must have an interest in digital media, experienced professionals from the design, media, public relations and marketing sector.

Candidates wishing to retrain a career change or promotion, and those wishing to progress towards research and Ph.D. studies also are suitable for it.

How is B.A. Digital Media Course Beneficial?

The course is beneficial to develop an understanding of screen and digital media through their historical developments, social and cultural applications, and the function of formal and aesthetic properties in various forms.

The course is helpful for students who want to fill key creative roles in the theatre, film, television or digital media industries, as writers, researchers, editors, actors, directors or producers.

The Degree serves as a basis for further higher studies in this field such as M.A., M.Phil., Ph.D. Applicants also have the option of starting their own workshop and other business.

B.A. Digital Media Employment Areas

  • Digital Media
  • Colleges & Universities
  • Radio Stations & Recording Centres
  • Film Industry
  • Photography Shops
  • Gaming Industry

B.A. Digital Media Job Types

  • Flash Designer
  • Social Media Manager
  • Digital Marketing Specialist
  • Digital Content Writer
  • Multimedia Broadcast Journalist
  • Media Operations Analyst
  • Digital Journalist
  • Video Journalist
  • Digital Media Planner and Executive
  • Teacher/Lecturer
  • Advance Course in B.A. Digital Media
  • Post Graduate Diploma in Digital Media Communication

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