B.A. Management of Tourism Business: Course, Career, Salary, Duration, Scope


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B.A. Management of Tourism Business or Bachelor of Arts in Management of Tourism Business is an undergraduate Travel and Tourism course. Tourism Business management is a sector of the wider tourism industry. Conferences, exhibitions, incentive travel, corporate hospitality, outdoor events, and individual business travel are main activities entertained in it.

Bachelor of Arts in Management of Tourism Business is generally three academic year degree courses and may be provided on a part-time basis by certain institutes.

The syllabus for the course is divided into six semesters and it is job orienting in nature.

Bachelor of Arts in Management of Tourism Business

Duration: 3 Years
Level: Graduation
Type: Degree
Eligibility: 10+2

B.A. Management of Tourism Business Eligibility

Latest Applications For Various UG & PG Courses Open 2021:

    1. UPES UG, Dehradun | Admissions Open for All Courses 2021. Apply Now
    2. UPES PG, Dehradun | Admissions Open for All Courses 2021. Apply Now
    3. Chandigarh University, Punjab | Admissions Open for All Courses 2021. Apply Now
  • The candidates should complete their 10+2 or its equivalent exam in the Arts stream.
  • The marks of admission for this course may vary from college to college.

B.A. Management of Tourism Business Syllabus

Syllabus of Management of Tourism Business as prescribed by various Universities and Colleges.

Sem. I
Subjects of Study
Tourism Concepts and Principles
Introduction to Tourism
Nature of Tourism & Types of Tourism
Components of Tourism
History of Tourism
The Psychological Dimension
Tourism Business and its Impacts
Impact of Tourism
Environmental Impacts of Tourism
The concept of Domestic and International Tourism
Tourism scenario in India
Tourism – The existing pattern and Future trends
A guided tour of Domestic/International destinations for the duration of 1 week to 10 days.
Preparation of a Case study on a Tourist destination.
Presentation on the Case study.
Visit Amber Fort. Report writing on the visit.
Sem. II
Natural Resources of Tourism
Tourism Product
Wildlife Tourism in India
Desert Tourism
Island Tourism with reference to Andaman & Nicobar Islands and Lakshadweep
Special interest Tourism or Niche Tourism
Cultural and Heritage resources of Tourism
Architectural heritage and Monuments of India
Heritage Tourism
Performing arts
Handicraft
Fairs and festivals
Visit places of historical significance
Project on the Cultural Heritage of India
Project Presentation
Sem. III
Marketing for Hospitality and Tourism
Definition of Hospitality and Tourism Marketing, Importance of Marketing, Core concepts – Needs, Wants, Demands, Products, Exchange, Markets and Relationship. The concept of Marketing Management and its philosophies.
The concept of a Product
Market Segmentation
New Product Development
The concept of Price, Factors influencing Pricing decisions, Approaches to Pricing.
Marketing Communication
Define Communication
Advertising
The concept of Public Relations
Destination Marketing
Marketing plan
A: A guided tour of Domestic/International destination for the duration of 1 week to 10 days.
B: Industrial project on Marketing Strategies for a travel trade company (Visit a travel trade company)
C: Project Presentation
Sem. IV
Travel Agency and Tour Operation Business
Definition of a Travel Agency and a Tour Operator, Travel trade intermediaries
Integration
Forms of Travel agency business
Functions of a Travel agency/a tour company.
Meaning, Types, and importance of an Itinerary
Transportation & Accommodation Management
Hotel Industry
The organizational structure of a Hotel, various departments of a hotel
Aviation Industry
Airline Ticketing
Railways
Visit a Travel agency to understand its organization and work. Report writing on the same.
The case study on Aviation Industry: Air India/Indian Airlines/a private airline
Presentation on the Case study.
Visit a Hotel to understand its organization and work. Report writing on the same.
Sem. V
Planning & Policies for the Tourism Industry
Introduction to Planning, Planning for Tourism.T he planning process
Infrastructure development
Planning aspect of tourism in India
Civil Aviation Policy 2000
National Tourism Policy 2002
Emerging concepts of Tourism
Meaning of sustainable development, Carrying capacity and Eco tourism-Concept, Principals of Ecotourism, Ecotourism resources of India, Ecotourism guidelines for India
Adventure tourism
MICE- Meetings, Incentives, Conferences, and Exhibitions
Space tourism
Human Resource Planning and development in Tourism
Industrial Training/On the Job training in a Hotel/Travel Agency/Airlines for a period of 1 month.
A guided tour of Domestic/International destinations for the duration of 1 week to 10 days.
Sem. VI
Destination/Circuit development & Management
Tourism Destination: Definition & Concepts. Destination Life Cycle.
Planning and development of a destination
Case Study of Gods Own Country (Kerala) and Go Goa (Goa)
Destinations and All the Circuits in Rajasthan, Punjab, Uttar Pradesh
Tourism Regulation & Legislation in India – Passport, Visa, Special permits and Antiquities.
Information Technology and Strategic Tourism Management
Information and Communication Technology
The use of Hardware and Software in tourism organizations
Information Technology in tourism
Fundamentals of Computers
Computer Reservation System
Preparation of the Industrial training Project Report & its presentation
Visit the Office of Rajasthan Tourism Development Corporation, Jaipur. Report writing on the same.
Visit a Ticketing Agency. Report writing on the same.

B.A. Management of Tourism Business College

  • IIS University – International College for Girls – ICG, Jaipur

B.A. Management of Tourism Business Course Suitability

  • Those who are willing to go for teaching fields at higher degree level i.e. college and university level both in private and government institutions can go for the course.
  • They should have an understanding of the principles essential for successful tourism management; knowledge of activity in the private sector as well as knowledge of the public and not-for-profit sectors (including tourist boards).
  • Other essential skills are the ability to analyze tourism in the communities it affects; the ability to evaluate the relationships between consumers and the providers of tourism services.
  • Candidates should have a friendly personality; ability to handle people, verbal fluency and aptitude for languages which are essentials to be successful in the field.

How is B.A? Management of Tourism Business Course Beneficial?

  • One can go for higher degree programs in respective subjects such as Master’s degree etc.
  • They have the opportunities of getting services such as retail travel, currency exchange, tour operators and tourist boards.
  • Candidates can also have jobs as passenger transport including a coach, aviation, rail, and waterways.
  • They can also make careers in museums, theme parks, zoos and heritage sites; conferences and events; accommodation services, including hotels and holiday parks.

B.A. Management of Tourism Business Employment Areas

  • Colleges & Universities
  • Sport and Tourism Sector
  • Consulting and Management Firms
  • Zoos and Heritage Sites
  • Museums
  • Theme Parks

B.A. Management of Tourism Business Job Types

  • Ticketing Assistant
  • Cabin Crew
  • Tour Management Executive
  • Travel Agent
  • Tourist Guide
  • Immigration Consultant
  • Travel Executive
  • Front Office Executive
  • Transport Officer
  • Operations Executive
  • Tour Operator

After completing B.A. (Management of Tourism Business) you can become:

Latest Applications For Various UG & PG Courses Open 2021:

    1. UPES UG, Dehradun | Admissions Open for All Courses 2021. Apply Now
    2. UPES PG, Dehradun | Admissions Open for All Courses 2021. Apply Now
    3. Chandigarh University, Punjab | Admissions Open for All Courses 2021. Apply Now
  • Travel Agent

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