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B.B.A. Marketing: Course, Career, Salary, Duration, Scope

B.B.A. Marketing or Bachelor of Business Administration in Marketing (is an undergraduate Business Management course).

Marketing includes the study of market research and analysis, product designs, pricing, and distribution and other similar marketing concepts. In this course, the student will focus on the ideas and fields such as promotions, advertising, and sales.

The full degree course consists of six semesters out of which, first four semesters are common to all the BBA programs and the last two concentrate and focus on the specialized subjects related to the Marketing field.

Bachelor of Business Administration in Marketing

Duration:3 Years
Level:Graduation
Type:Degree
Eligibility:10+2

B.B.A. Marketing Specializations

Latest Applications For Various UG & PG Courses Open 2020:

    1. Shiv Nadar University, Delhi, NCR | Admission Open 2020. Apply Now
    2. Bennett University (Times Group), Admission Open for 2020. Apply Now
    3. Manav Rachna University, Haryana – 2020 UG & PG Admission Open. Apply Now
    4. Manipal University 2020 Admission Open For UG & PG Courses. Apply Now
    5. UPES, Dehradun Enroll Yourself for the Academic Year 2020. Apply Now
    6. LPU, Punjab Admissions 2020 Open | Secure Your Admission Online‎. Apply Now
    7. Pearl Academy No.1 Fashion School – Admissions Open for 2020 batch. Apply Now
    8. Amrita University, Admissions Open for BTech 2020. Apply Now
    9. Chandigarh University, Punjab 2020 Admission Open for all Courses. Apply Now
    10. Sharda University, Admission Open 2020, Few Days left. Apply Now
  • Advertising Management
  • International Marketing
  • Interactive Marketing
  • Sales and Merchandising Studies
  • Marketing Research
  • Accounting and Bookkeeping
  • Business Management and Operations
  • Business Economics Programs
  • Entrepreneurship and Small Business Development
  • Marketing for Travel and Tourism Operations
  • Business Marketing Operations
  • Special Product Marketing
  • Marketing for Apparel and Accessories
  • Bachelor Certificate in Internet Marketing
  • Integrated Online Strategies
  • Search Engine Marketing & Usability
  • Advanced Search Engine Marketing
  • Advanced Interactive Marketing & Measurement
  • Advanced Mobile Marketing
  • Advanced Social Media Marketing
  • Advanced Email Marketing

B.B.A. Marketing Eligibility

  • Passed 10+2 or equivalent examination in any stream from a recognized board of the country.

B.B.A. Marketing Syllabus

Syllabus of Marketing by various Universities and Colleges is:

Sr. No.Subjects of Study
1Marketing Concepts
2Marketing Research
3Marketing Planning
4Principles of Sales Management
5Sales Forecasting
6Market Segmentation
7Market Evaluation and Controls
8Marketing Audit
9Marketing Ethics
10Advertising Management
11Consumer Behaviour
12Brand Management
13Industrial Marketing
14Business Communication
15Project Management
16Business Laws
17Corporate Governance and Business Ethics
18Research Methodology
19Economic Analysis

B.B.A. Marketing Colleges

  • Bhilai Business School – BBS, Durg
  • Bharatesh College of Business Administration, Belgaum
  • C.M.J. University, Shillong
  • JagdishprasadJhabarmalTibrewala University – JJTU, Juhnjhunu

B.B.A. Marketing Courses Suitability

  • Suitable for those who have good communication and verbal skills to deal with all types of clients.
  • They must be good at solving problems and should have the ability to motivate the other members.
  • They must be updated with current affairs and should possess a sound quality of confidence.

B.B.A. Marketing Courses Scope

  • They can work individually by setting up their own business.
  • Marketing results in highly paid job scopes. Thus, it is considered as the best career option available.
  • Marketing jobs involve a lot of traveling thus they are very exciting for those who love traveling.

B.B.A. Marketing Employment Areas

  • Academic Institutions
  • KPL International Ltd. – Mumbai
  • Oliveboard – Bengaluru
  • IBM – Bangalore
  • Palo Alto Networks – Bangalore
  • MNCs
  • Hotels/Restaurants
  • Airlines

B.B.A. Marketing Job Types

  • Marketing Executive
  • Brand Manager
  • New Product Manager
  • Marketing Manager
  • Advertising Manager
  • Marketing Communications Manager
  • Sales Manager
  • Market Research Analyst

Advanced Courses in B.B.A. Marketing

  • M.B.A. (Marketing)
  • M.Phil. (Marketing)
  • Ph.D. (Marketing)

After completing B.B.A. (Marketing), you can become:

Latest Applications For Various UG & PG Courses Open 2020:

    1. Shiv Nadar University, Delhi, NCR | Admission Open 2020. Apply Now
    2. Bennett University (Times Group), Admission Open for 2020. Apply Now
    3. Manav Rachna University, Haryana – 2020 UG & PG Admission Open. Apply Now
    4. Manipal University 2020 Admission Open For UG & PG Courses. Apply Now
    5. UPES, Dehradun Enroll Yourself for the Academic Year 2020. Apply Now
    6. LPU, Punjab Admissions 2020 Open | Secure Your Admission Online‎. Apply Now
    7. Pearl Academy No.1 Fashion School – Admissions Open for 2020 batch. Apply Now
    8. Amrita University, Admissions Open for BTech 2020. Apply Now
    9. Chandigarh University, Punjab 2020 Admission Open for all Courses. Apply Now
    10. Sharda University, Admission Open 2020, Few Days left. Apply Now
  • Marketing Manager

If you have any other Questions related to B.B.A. Marketing, you may ask your Queries by commenting below.

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