B.B.A. Media Management: Course, Career, Salary, Duration, Scope

B.B.A. Media Management or Bachelor of Business Administration in Media Management (is an undergraduate Media and Event Management course).

Under the course, the students are taught to develop useful and economically viable concepts for companies and organizations. They competently see their implementation and evaluate the results. Topics covered under the course in the span of three years are Principles of Digital Media and Entertainment, Digital Analytics, Digital Media Enterprise Creation, Digital Interactive Technology, Digital Media Marketing, Digital Media Production Planning, and Social Networking and Digital Analytics.

With all these media-related topics, it also covers topics under commerce like candidates will study core business areas, such as accounting, marketing, economics, and management. Combining both the above-mentioned areas, keen knowledge about digital law, digital marketing, project management, social networking, and new interactive technologies will also be given.

Bachelor of Business Administration in Media Management

Duration: 3 Years
Level: Graduation
Type: Degree
Eligibility: 10+2

B.B.A. Media Management Eligibility

Latest Applications For Various UG & PG Courses Open 2020:

    1. Manav Rachna University, Haryana – 2020 UG & PG Admission Open. Apply Now
    2. Bennett University (Times Group), Admission Open for 2020. Apply Now
    3. Chandigarh University, Punjab 2020 Admission Open for all Courses. Apply Now
    4. MIT World Peace University, Admissions Open for All Courses 2019-20. Apply Now
    5. St. Andrew’s Institute of Technology and Management, Admission open 2020. Apply Now
  • Qualifying Commerce stream with minimum 50% marks at Higher & Senior Secondary level (10th & 12th) is the basic criteria for the course.

B.B.A. Media Management Syllabus

Syllabus of Media Management as per various Universities and Colleges is:

Sem. I
Sr. No. Subjects of Study
1 Introduction to Management & Leadership (Online)
2 Business Economics I
3 Business Mathematics
4 Business Accounting
5 Business Computing
6 Business Communication I
7 Community Service 1
Sem. II
1 Business Economics II
2 Business Statistics
3 Financial Management
4 Business Communication II
5 Marketing Management
6 Media and Culture
7 Community Service 2
Sem. III
1 Brand Management
2 Organizational Behavior
3 Franklin Gothic
4 Communication Theories
5 Event Management
6 Open Elective 1*
7 Evolution of Media
Sem. IV
1 Human Resource Management
2 Advertising & Sales Promotion
3 Research Methodology & Report Writing
4 Industry Visit
5 Digital Communication and New Media
6 Open Elective 2 *
7 Program Elective 1*
8 Public Relation and Mass Communication
Sem. V
1 Customer Relationship Management
2 Business Policy & Strategy
3 Summer Internship
4 Dissertation I
5 Publishing books, magazines & websites
6 TV Production and Programming
7 Programme Elective 2
Sem. VI
1 Business Information System
2 Entrepreneurship & Venture Management
3 Dissertation II
4 Program Elective 3 *
Open Electives *
1 Physical Fitness & Wellness
2 Personal Selling
3 Mercantile Law
4 Competitive Intelligence
5 Introduction to Psychology
6 Introduction to Sociology
7 Corporate Social Responsibility
8 Introduction to Philosophy
Program Electives *
1 Managing Print Media

B.B.A. Media Management Colleges

  • M.S. Panwar Institute of Communication and Management, Solan
  • Zee Institute of Media Arts – ZIMA, Mumbai
  • Asian Business School – ABS, Noida

B.B.A. Media Management Course Suitability

  • Those who are very good at media management, public relations, writing and reporting for the media, publishing, digital media techniques, and advertising can opt for this course.
  • Interpersonal and communication skills are very important for graduates in these fields as they have to deal with different types of personalities.

B.B.A. Media Management Course Scope

  • Employment can be found in leadership and support roles in the media economy, but also in media-related areas of industrial and service businesses.
  • One can also choose for higher study programs.
  • Career opportunity is available across the media sector, including economics, business strategy, intellectual property rights, and marketing.

B.B.A. Media Management Employment Areas

  • Entertainment & Social Media
  • Digital Marketing Companies
  • The Web
  • Educational Institutions

B.B.A. Media Management Job Types

Latest Applications For Various UG & PG Courses Open 2020:

    1. Manav Rachna University, Haryana – 2020 UG & PG Admission Open. Apply Now
    2. Bennett University (Times Group), Admission Open for 2020. Apply Now
    3. Chandigarh University, Punjab 2020 Admission Open for all Courses. Apply Now
    4. MIT World Peace University, Admissions Open for All Courses 2019-20. Apply Now
    5. St. Andrew’s Institute of Technology and Management, Admission open 2020. Apply Now
  • Social Media Strategist/Writer
  • Digital Media Consultant
  • Social Media Analyst
  • Media Planner
  • Social Media Agents
  • Media Operations Lead
  • Teacher/Lecturer

If you have any other Questions related to B.B.A. Media Management, you may ask your Queries by commenting below.

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🔔 St. Andrew's Institute of Technology and Management, Admission open 2020Apply Now
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