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B.B.A. Retail Marketing: Course, Career, Salary, Duration, Scope

B.B.A. Retail Marketing or Bachelor of Business Administration in Retail Marketing (is an undergraduate professional Retail Management program) The course helps in developing future retail professionals and leaders for Retail Organizations. The pass-outs from the course are the retail professionals who have the intellectual, academic and practical abilities mandatory to keep pace with the dynamic global industry.

The course provides an overall view of the retailing industry and the analysis of the retail environment. It also provides exposure to issues and developments occurring in this industry.

The topics included to study under the course is retail supply chain management, store location and management, retail customer service, quality, accounting, marketing, and computer technology, etc.

Bachelor of Business Administration in Retail Marketing

Duration:3 Years
Level:Graduation
Type:Degree
Eligibility:10+2

B.B.A. Retail Marketing Eligibility

Latest Applications For Various UG & PG Courses Open 2020:

    1. Shiv Nadar University, Delhi, NCR | Admission Open 2020. Apply Now
    2. Bennett University (Times Group), Admission Open for 2020. Apply Now
    3. Manav Rachna University, Haryana – 2020 UG & PG Admission Open. Apply Now
    4. Manipal University 2020 Admission Open For UG & PG Courses. Apply Now
    5. UPES, Dehradun Enroll Yourself for the Academic Year 2020. Apply Now
    6. LPU, Punjab Admissions 2020 Open | Secure Your Admission Online‎. Apply Now
    7. Pearl Academy No.1 Fashion School – Admissions Open for 2020 batch. Apply Now
    8. Amrita University, Admissions Open for BTech 2020. Apply Now
    9. Chandigarh University, Punjab 2020 Admission Open for all Courses. Apply Now
    10. Sharda University, Admission Open 2020, Few Days left. Apply Now
  • Criteria for pursuing B.B.A. (Retail Marketing) degree are passing 10+2 or equivalent examination in any stream from a recognized board of the country.

B.B.A. Retail Marketing Syllabus

Syllabus of Retail Marketing as prescribed by various Universities and Colleges is:

Subjects of Study
Module I
Soft Skills and Personality Development 
Module II
Sales & Marketing Skills 
Module III
Advanced Sales & Marketing Specialization 
Module IV
Domain Specialization in various industry sectors 
Module V
Internship

B.B.A. Retail Marketing Colleges

  • University of Technology and Management – UTM, Shillong
  • Indira Gandhi National Open University – IGNOU, Delhi

B.B.A. Retail Marketing Course Suitability

  • It is very important to respect customers and listen to their feedback and implement it positively. Those who can handle this are a good match.
  • One should have a passion to learn new things. They have to be very active as they need to keep them updated with all the current status of the market.

How is B.B.A. Retail Marketing Course Scope

  • One can go for higher studies and after that, they can choose to become lecturers in some university or college.
  • Managing jobs can also be a career option for them. It is always a very productive field as there are many chances to do well and get to higher posts in the company.

B.B.A. Retail Marketing Employment Areas

  • Colleges & Universities
  • Fast Moving Consumer Goods Companies
  • Retail Sector
  • Banking & Insurance
  • Telecommunication
  • Automobiles
  • QSR’s (Quick Service Restaurants)
  • Pharmaceutical
  • Media & Journalism
  • Hospitality & Tourism

B.B.A. Retail Marketing Job Types

Latest Applications For Various UG & PG Courses Open 2020:

    1. Shiv Nadar University, Delhi, NCR | Admission Open 2020. Apply Now
    2. Bennett University (Times Group), Admission Open for 2020. Apply Now
    3. Manav Rachna University, Haryana – 2020 UG & PG Admission Open. Apply Now
    4. Manipal University 2020 Admission Open For UG & PG Courses. Apply Now
    5. UPES, Dehradun Enroll Yourself for the Academic Year 2020. Apply Now
    6. LPU, Punjab Admissions 2020 Open | Secure Your Admission Online‎. Apply Now
    7. Pearl Academy No.1 Fashion School – Admissions Open for 2020 batch. Apply Now
    8. Amrita University, Admissions Open for BTech 2020. Apply Now
    9. Chandigarh University, Punjab 2020 Admission Open for all Courses. Apply Now
    10. Sharda University, Admission Open 2020, Few Days left. Apply Now
  • Advertising Manager
  • Administrative Officer
  • Brand Manager
  • Customer Care Executive
  • Communications Manager
  • Department Manager
  • Logistics and Warehouse Manager
  • Marketing Executive
  • Merchandise Officer
  • New Product Manager
  • Operations Manager
  • Public Relations Executive
  • Restaurant Manager
  • Retail Buyer and Merchandiser
  • Retail Executive
  • Sales Associate
  • Sales Executive
  • Sales Manager
  • Store Manager
  • Supply Chain Distributor

If you have any other Questions related to B.B.A. Retail Marketing, you may ask your Queries by commenting below.

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  1. Prajkta Takalkar says:

    For BBA Retail operations and marketing course online form Wadia college, Pune is not listed?

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