M.B.A. Advertising Management & Public Relations or Master of Business Administration in Advertising Management & Public Relations is a postgraduate Public Relations course. In M.B.A. (Advertising Management & Public Relations), the two disciplines are merged as one MBA course.

In M.B.A. (Advertising Management & Public Relations) the topics to be studied are Public Relations (PR) in action, media relations, Public Relations in central and local government, ethics and codes of professional conduct, crisis management and sponsorships.

Advertising Management the topics covered  are advertising planning and budgeting, media research, consumer research, sales promotion, advertising effectiveness, advertising, and society, international, multinational and global advertising. The duration of the course is two years and is divided into four semesters.

M.B.A. Advertising Management & Public Relations Eligibility

• Passed Higher & Senior Secondary level (10th & 12th) with Minimum 50% marks
• Graduation with minimum 50% marks from a recognized University
• The Admission to the course will be done through an admission test conducted by some Universities. Admission can be extended to the qualified students of MAT, CAT, XAT & ATMA.

M.B.A. Advertising Management & Public Relations Syllabus

Syllabus of Advertising Management & Public Relations by various Universities and Colleges is:

M.B.A. Advertising Management & Public Relations Opportunities

• Devi Ahilya Vishwavidyalaya, Indore
• Prestige Institute of Management and Research – PIMR, Indore
• Agasthya College of Management Studies, Mangalore
• Guru Jambheshwar University of Science and Technology, Hisar

 M.B.A. Advertising Management & Public Relations Course Suitability

• The course is suitable for those candidates who want to use their creative skill in marketing and advertising fields.
• They should have strong skills of advertising, marketing, promotions, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.
• They should possess managerial skills along with communication skills. They should have thinking ability such as using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

M.B.A. Advertising Management & Public Relations scope

• Students have the opportunity to opt for further degrees for higher studies.
• Coaching centers are of the great business area. One can teacher as well.
• The degree course makes the students to gain full knowledge about judgment and decision-making techniques such as considering the relative costs and benefits of potential actions to choose the most appropriate one.

M.B.A. Advertising Management & Public Relations Employment Sectors

• Business Consultancies
• Public Works
• Personal Business
• Brand & Marketing
• Educational Institutes
• Multinational Companies
• Tourism Industry
• Industrial Houses

M.B.A. Advertising Management & Public Relations Job Types

• PRO/Public Relation Officer
• Account Manager
• Receptionist
• Junior Consultant and Sr. Consultant
• Corporate Manager
• Business Development Manager
• Marketing Executive
• Consultant
• Trials Executive
• Systems Manager

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