M.B.A. Advertising Management & Public Relations: Course, Career, Salary, Duration, Scope


 

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M.B.A. Advertising Management & Public RelationsM.B.A. Advertising Management & Public Relations or Master of Business Administration in Advertising Management & Public Relations is a postgraduate Public Relations course. In M.B.A. (Advertising Management & Public Relations), the two disciplines are merged as one MBA course.

In M.B.A. (Advertising Management & Public Relations) the topics to be studied are Public Relations (PR) in action, media relations, Public Relations in central and local government, ethics and codes of professional conduct, crisis management and sponsorships.

Advertising Management the topics covered  are advertising planning and budgeting, media research, consumer research, sales promotion, advertising effectiveness, advertising, and society, international, multinational and global advertising. The duration of the course is two years and is divided into four semesters.

Duration: 2 Years
Level: Post Graduation
Type: Degree
Eligibility: Graduation

M.B.A. Advertising Management & Public Relations Eligibility

  • Passed Higher & Senior Secondary level (10th & 12th) with Minimum 50% marks
  • Graduation with minimum 50% marks from a recognized University
  • The Admission to the course will be done through an admission test conducted by some Universities. Admission can be extended to the qualified students of MAT, CAT, XAT & ATMA.

M.B.A. Advertising Management & Public Relations Syllabus

Latest Applications For Various UG & PG Courses Open 2022:

    1. Manipal University, Karnataka | Admissions Open for All Courses 2022. Apply Now
    2. UPES, Dehradun | Admissions Open for All Courses 2022. Apply Now
    3. Lovely Professional University, Punjab | 2022 Admissions Open for All Courses. Apply Now
    4. Chandigarh University | Admissions Open for All Courses 2022. Apply Now
    5. KL University, Andhra Pradesh | Admissions Open for All Courses 2022. Apply Now
    6. NIMS University, Jaipur | 2022 Admissions Open for All Courses. Apply Now
    7. DIT University, Dehradun | Admissions Open for All Courses 2022. Apply Now
    8. MIT WPU, Pune | Admissions Open for All Courses 2022. Apply Now
    9. Parul University, Vadodara | UG & PG Admission Open 2022. Apply Now
    10. GD Goenka University, Haryana | Admissions Open for All Courses 2022. Apply Now
    11. Manav Rachna University, Haryana | 2022 Admissions Open for All Courses. Apply Now

Syllabus of Advertising Management & Public Relations by various Universities and Colleges is:

Sem. I
Subjects of Study
Principles and Practices of Management
Quantitative techniques and Business Statistics
Business Communication and Personality Development
Principles of Marketing
Principles of Advertising Management
Computer Applications
Principles of Public Relations Management
Sem. II
Media Planning
Marketing & Advertising Research
Creative Writing
Management of Advertising Agency
Consumer Behaviour
Organizational Behaviour
Principles of Mass Communication
Sem. III
Strategic Marketing and Brand Management
Financial and Cost Accounting
Commercial Designing and
Printing Technology
Production Technology-Audio/Video & Film
Human Resource Management
Computer Graphics
Sem. IV
Corporate Communications
Internet Marketing
Creative Writing
Client Servicing & Account Planning
Campaign Planning
Computer Animation

M.B.A. Advertising Management & Public Relations Opportunities

  • Devi Ahilya Vishwavidyalaya, Indore
  • Prestige Institute of Management and Research – PIMR, Indore
  • Agasthya College of Management Studies, Mangalore
  • Guru Jambheshwar University of Science and Technology, Hisar

 M.B.A. Advertising Management & Public Relations Course Suitability

  • The course is suitable for those candidates who want to use their creative skill in marketing and advertising fields.
  • They should have strong skills of advertising, marketing, promotions, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.
  • They should possess managerial skills along with communication skills. They should have thinking ability such as using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

M.B.A. Advertising Management & Public Relations scope

  • Students have the opportunity to opt for further degrees for higher studies.
  • Coaching centers are of the great business area. One can teacher as well.
  • The degree course makes the students to gain full knowledge about judgment and decision-making techniques such as considering the relative costs and benefits of potential actions to choose the most appropriate one.

M.B.A. Advertising Management & Public Relations Employment Sectors

  • Business Consultancies
  • Public Works
  • Personal Business
  • Brand & Marketing
  • Educational Institutes
  • Multinational Companies
  • Tourism Industry
  • Industrial Houses

M.B.A. Advertising Management & Public Relations Job Types

Latest Applications For Various UG & PG Courses Open 2022:

    1. Manipal University, Karnataka | Admissions Open for All Courses 2022. Apply Now
    2. UPES, Dehradun | Admissions Open for All Courses 2022. Apply Now
    3. Lovely Professional University, Punjab | 2022 Admissions Open for All Courses. Apply Now
    4. Chandigarh University | Admissions Open for All Courses 2022. Apply Now
    5. KL University, Andhra Pradesh | Admissions Open for All Courses 2022. Apply Now
    6. NIMS University, Jaipur | 2022 Admissions Open for All Courses. Apply Now
    7. DIT University, Dehradun | Admissions Open for All Courses 2022. Apply Now
    8. MIT WPU, Pune | Admissions Open for All Courses 2022. Apply Now
    9. Parul University, Vadodara | UG & PG Admission Open 2022. Apply Now
    10. GD Goenka University, Haryana | Admissions Open for All Courses 2022. Apply Now
    11. Manav Rachna University, Haryana | 2022 Admissions Open for All Courses. Apply Now

  • PRO/Public Relation Officer
  • Account Manager
  • Receptionist
  • Junior Consultant and Sr. Consultant
  • Corporate Manager
  • Business Development Manager
  • Marketing Executive
  • Consultant
  • Trials Executive
  • Systems Manager

For any other queries about M.B.A. Advertising Management & Public Relations, you can leave your queries below in the comment box.

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  1. Amar Bodile says:

    Iam a student of journalism and mass communication, i want to pursue MBA in advertising and public relations. Is this course available in online or distance learning programme as iam currently working in a startup and i feel i can grow in this company as an individual and as a team person. I dont want to quit a job but also i want to pursue my PG in particular course. Can i get a brief about complete course and weather it is available in distance learning programme.

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