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B.A. Marketing Management & Retail Business: Course, Career, Salary, Duration, Scope

B.A. Marketing Management & Retail Business or Bachelor of Arts in Marketing is an undergraduate Retail Management course. It is a process of goods sale or goods to be bought and sold from a fixed location, such as a department store, boutique or kiosk or even through the mail, in small or individual lots for direct consumption by the purchaser.

The course covers the specialist retail sectors in the Marketing field. It provides knowledge and skills in learning about managing people.

Learning about management is important for graduates wanting to go into the retail industry, especially as they are given managerial responsibility at a very early stage of their careers. After passing the course, the applicants have further study options along with jobs.

Bachelor of Arts in Marketing Management & Retail Business

Duration:3 Years
Level:Graduation
Type:Degree
Eligibility:10+2

Career At B.A. Marketing Management & Retail Business 

Latest Applications For Various UG & PG Courses Open 2020:

    1. Bennett University (Times Group), Admission Open for 2020. Apply Now
    2. Manav Rachna University, Haryana – 2020 UG & PG Admission Open. Apply Now
    3. LPU, Punjab Admissions 2020 Open | Secure Your Admission Online‎. Apply Now
    4. Chandigarh University, Punjab 2020 Admission Open for all Courses. Apply Now
    5. Sharda University, Admission Open 2020, Few Days left. Apply Now
    6. MIT World Peace University, Admissions Open for All Courses 2019-20. Apply Now
    7. St. Andrew’s Institute of Technology and Management, Admission open 2020. Apply Now
    8. GD Goenka, Admission Open for UG & PG Courses. Apply Now

Eligibility

  • 10+2 or any other equivalent qualification with minimum 50 % marks
  • Some of the very reputed institutes conduct entrance examination for admission to the degree course.

B.A. Marketing Management & Retail Business Syllabus

Syllabus of Marketing Management & Retail Business as prescribed by various Universities and Colleges.

Year I
Subjects of Study
Financial Decision Making
Business Communications and Creativity
An Introduction to Entrepreneurship and Enterprise
Understanding Organisations
Principles of Marketing
Marketing Information and Decision Making
Year II
Understanding Behaviour in Organisations
Customer Insight
Business Law
Marketing Communications
Retail Business
Year III
Strategic Marketing Management
Retail Management Project
Retail Marketing
Retail Performance

B.A. Marketing Management & Retail Business Opportunities

  • The University of Delhi – DU, Delhi
  • Shree Parekh Science, Arts, and Commerce College, Bhavnagar
  • Annamalai University, Cuddalore
  • Vidyasagar University, Midnapore

B.A. Marketing Management & Retail Business Course Suitability

  • Students who want to understand different domains of knowledge and the different perspectives brought to bear in the study and practice of retail management are suitable for it.
  • The candidates should also have the ability to design, manage and implement a process of personal learning and development which facilitates the enhancement of key personnel, social and other transferable skills.
  • All the students must possess an analytical mind along with good leadership qualities and a positive attitude.
  • The candidates should also be good at communication and problem-solving skills, convincing people and the ability to mingle with people at varying levels.

Marketing Management & Retail Business Course Scope

  • This Course is beneficial for people who enjoy creating and developing new forms of retailing, shaping our world in the process. This course is designed to equip you for a successful career in retail.
  • The management course provides the opportunity to gain both essential pieces of knowledge of the retail business such as the industry make-up, about how the retail sectors compete and use strategy.
  • The career opportunities are in the areas of store operations, retail marketing, visual merchandising, buying & merchandising, brand management, store location & design, MIS in retail, human resource management, e-tailing and digital retailing.
  • Applicants after completing the course can also have jobs in advertising agencies, airlines, insurance companies; banks apart from retailing fields.

B.A. Marketing Management & Retail Business Employment Areas

  • Food Processing Companies
  • Computer Companies
  • Manufacturing Firms
  • Construction Firms
  • Department Stores
  • Utility Companies
  • Educational Institutions

B.A. Marketing Management & Retail Business Job Types

  • Business Objects Analyst
  • Marketing Executive
  • Retail Store Manager
  • Online Marketing Intelligence Manager
  • Business Development Manager
  • Assistant Professor
  • Retail Leasing Executive/Manager
  • Business Systems Support

After completing B.A. (Marketing Management & Retail Business), you can become:

Latest Applications For Various UG & PG Courses Open 2020:

    1. Bennett University (Times Group), Admission Open for 2020. Apply Now
    2. Manav Rachna University, Haryana – 2020 UG & PG Admission Open. Apply Now
    3. LPU, Punjab Admissions 2020 Open | Secure Your Admission Online‎. Apply Now
    4. Chandigarh University, Punjab 2020 Admission Open for all Courses. Apply Now
    5. Sharda University, Admission Open 2020, Few Days left. Apply Now
    6. MIT World Peace University, Admissions Open for All Courses 2019-20. Apply Now
    7. St. Andrew’s Institute of Technology and Management, Admission open 2020. Apply Now
    8. GD Goenka, Admission Open for UG & PG Courses. Apply Now
  • Marketing Manager

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