B.A. Marketing Management & Retail Business: Course, Career, Salary, Duration, Scope


Latest Applications Open 2020:

     

B.A. Marketing Management & Retail Business or Bachelor of Arts in Marketing Management is an undergraduate Retail Management course. It is a process of goods’ sale or merchandise from a fixed location, such as a department store, boutique or kiosk or by mail, in small or individual lots for direct consumption by the purchaser.

The course covers specialist retail modules in Marketing. It provides knowledge and skills in learning about managing people.

Learning about management is important for graduates wanting to go into the retail industry, especially as they are given managerial responsibility at a very early stage of their careers. After passing the course, they have further study options along with jobs.

Bachelor of Arts in Marketing Management & Retail Business

Duration: 3 Years
Level: Graduation
Type: Degree
Eligibility: 10+2

B.A. Marketing Management & Retail Business Eligibility

Latest Applications For Various UG & PG Courses Open 2021:

    1. UPES UG, Dehradun | Admissions Open for All Courses 2021. Apply Now
    2. UPES PG, Dehradun | Admissions Open for All Courses 2021. Apply Now
    3. Chandigarh University, Punjab | Admissions Open for All Courses 2021. Apply Now
  • 10+2 or any other equivalent qualification with minimum 50 % marks
  • Some of the very reputed institutes conduct entrance examination for admission to the degree course.

B.A. Marketing Management & Retail Business Syllabus

Syllabus of Marketing Management & Retail Business as prescribed by various Universities and Colleges.

Year I
Subjects of Study
Financial Decision Making
Business Communications and Creativity
An Introduction to Entrepreneurship and Enterprise
Understanding Organisations
Principles of Marketing
Marketing Information and Decision Making
Year II
Understanding Behaviour in Organisations
Customer Insight
Business Law
Marketing Communications
Retail Business
Year III
Strategic Marketing Management
Retail Management Project
Retail Marketing
Retail Performance

B.A. Marketing Management & Retail Business Colleges

  • The University of Delhi – DU, Delhi
  • Shree Parekh Science, Arts, and Commerce College, Bhavnagar
  • Annamalai University, Cuddalore
  • Vidyasagar University, Midnapore

B.A. Marketing Management & Retail Business Course Suitability

  • Candidates those who want to develop an understanding of different domains of knowledge and the different perspectives brought to bear in the study and practice of retail management are suitable for it.
  • They should also have the ability to design, manage and implement a process of personal learning and development which facilitates the enhancement of key personal, social and other transferable skills.
  • Students must possess an analytical mind along with good leadership qualities and a positive attitude.
  • They should also have good communication and problem-solving skills, convincing people and the ability to mingle with people at varying levels.

How is B.A. Marketing Management & Retail Business Course Beneficial?

  • The course is beneficial for people who enjoy creating and developing new forms of retailing, shaping our world in the process. This course is designed to equip you for a successful career in retail.
  • The program provides the opportunity to gain both essential pieces of knowledge of the retail business such as the industry make-up, about how the retail sectors compete and use strategy.
  • The career opportunities are in the areas of store operations, retail marketing, visual merchandising, buying & merchandising, brand management, store location & design, MIS in retail, human resource management, e-tailing and digital retailing.
  • Applicants can also have jobs in advertising agencies, airlines, insurance companies; banks apart from retailing fields.

B.A. Marketing Management & Retail Business Employment Areas

  • Food Processing Companies
  • Computer Companies
  • Manufacturing Firms
  • Construction Firms
  • Department Stores
  • Utility Companies
  • Educational Institutions

B.A. Marketing Management & Retail Business Job Types

  • Business Objects Analyst
  • Marketing Executive
  • Retail Store Manager
  • Online Marketing Intelligence Manager
  • Business Development Manager
  • Assistant Professor
  • Retail Leasing Executive/Manager
  • Business Systems Support Analyst

After completing B.A. (Marketing Management & Retail Business) you can become:

Latest Applications For Various UG & PG Courses Open 2021:

    1. UPES UG, Dehradun | Admissions Open for All Courses 2021. Apply Now
    2. UPES PG, Dehradun | Admissions Open for All Courses 2021. Apply Now
    3. Chandigarh University, Punjab | Admissions Open for All Courses 2021. Apply Now
  • Marketing Manager

If you have any other Questions related to B.A. Marketing Management & Retail Business, you may ask your Queries by commenting below.

Leave a comment


🔔 Chandigarh University, Punjab | Admissions Open for All Courses 2021Apply Now
+
×
×