M.B.A. Marketing Management: Course, Career, Salary, Duration, Scope


Latest Applications Open 2021:

     

M.B.A. Marketing ManagementM.B.A. Marketing Management or Master of Business Administration in Marketing Management is a postgraduate Sales and Marketing Management course. Marketing is nothing but its all about creating interest in the consumer about the product. It is actually achieved through a strategy that underlies sales techniques, business communication, and business development.

This degree course contains the actual study that is related to market research and analysis in all the aspects, product designs, pricing, promotion, selling and distribution and other similar marketing concepts.

The academic span of this degree curse is two years and a career as well as job orienting in nature and it also offers a lot of employment scope in the present world. The degree course is divided into 4 semesters.

Duration: 2 Years
Level: Post Graduation
Type: Degree
Eligibility: Graduation and Equivalent

Some of M.B.A. Marketing Management Specialisations

  • Advertising Management
  • International Marketing
  • Interactive Marketing
  • Sales and Merchandising Studies
  • Marketing Research
  • Accounting and Bookkeeping
  • Business Management and Operations
  • Business Economics Programs
  • Entrepreneurship and Small Business Development
  • Marketing for Travel and Tourism Operations
  • Business Marketing Operations
  • Special Product Marketing
  • Marketing for Apparel and Accessories
  • Master Certificate in Internet Marketing
  • Integrated Online Strategies
  • Search Engine Marketing & Usability
  • Advanced Search Engine Marketing
  • Advanced Interactive Marketing & Measurement
  • Advanced Mobile Marketing
  • Advanced Social Media Marketing
  • Advanced Email Marketing

M.B.A. Marketing Management Eligibility

Latest Applications For Various UG & PG Courses Open 2021:

    1. Lovely Professional University, Punjab | Admissions Open for All Courses 2021. Apply Now
    2. UPES, Dehradun | Admissions Open for All Courses 2021. Apply Now
    3. Chandigarh University, Punjab | Admissions Open for All Courses 2021. Apply Now
    4. GD Goenka, Gurgaon | Admission Open for All Courses 2021. Apply Now
    5. DIT University, Dehradun | Admission Open for All Courses 2021. Apply Now
    6. Sharda University | Admission Open all courses 2021. Apply Now
    7. Manav Rachna University, Haryana | Admission Open for all courses 2021. Apply Now
  • A bachelor`s degree in any stream is the pre-requisite for pursuing an MBA degree in Marketing Management.
  • Some reputed universities conduct a common entrance test (GMAT, CAT, XAT, MAT, etc) for admission into its management courses but there are no different entrance tests for MBA in Marketing.  
  • The common entrance test includes different papers like English, problem-solving, data analysis and interpretations, numerical ability, logical reasoning, and general awareness.

M.B.A. Marketing Management Syllabus

Syllabus of Marketing Management as in various Universities and Colleges.

Sr. No. Subjects of Study
1 Marketing Concepts
2 Marketing Research
3 Marketing Planning
4 Principles of Sales Management
5 Sales Forecasting
6 Market segmentation
7 Market Evaluation and Controls
8 Marketing Audit
9 Marketing Ethics
10 Advertising Management
11 Consumer Behaviour
12 Brand Management
13 Industrial Marketing
14 Business Communication
15 Project Management
16 Business Laws
17 Corporate Governance and Business Ethics
18 Research Methodology     
19 Economic Analysis

M.B.A. Marketing Management Colleges

  • Arni University, Kangra
  • Advance Institute of Business Management – AIBM, Faridabad
  • Adam Smith Institute of Management, Chandigarh
  • Symbiosis Institute of Business Management – SIBM Pune, Pune

M.B.A. Marketing Management Course Suitability

  • Candidates can become teachers if interested in private or governmental firms.
  • Some required skills are good communication skills, leadership quality and ability to motivate and work as part of a team, ability to understand and solve problems.
  • They must be self-confident and always be updated with the current affairs and be familiar with advertising and merchandising techniques.
  • The candidates must also have some knowledge about computer software,

M.B.A. Marketing Management Course Scope

  • Studies reveal that the success or failure of products and services depends entirely on the marketing efforts put in and marketing strategies employed by the companies.
  • Candidates if interested can go for higher studies or also do some research work in their field of interest.

M.B.A. Marketing Management Employment Areas

  • Educational Institutions
  • Tourism Dept.
  • FMCG
  • Banking Sector
  • Hospitality
  • Retailing Sector
  • Market Research
  • Media & Advertising Sector
  • IT Sector
  • Consultancy Services

M.B.A. Marketing Management Job Types

  • Market Research Analyst
  • Brand Manager
  • Marketing Manager
  • New Product Manager
  • Marketing Executive
  • Advertising Manager
  • Marketing Communications Manager
  • Sales Manager
  • Public Relations (PR) Director

Advanced Courses in M.B.A. Marketing Management

  • M.Phil. (Marketing)
  • Ph.D. (Marketing)

After completing M.B.A. (Marketing Management) you can become:

Latest Applications For Various UG & PG Courses Open 2021:

    1. Lovely Professional University, Punjab | Admissions Open for All Courses 2021. Apply Now
    2. UPES, Dehradun | Admissions Open for All Courses 2021. Apply Now
    3. Chandigarh University, Punjab | Admissions Open for All Courses 2021. Apply Now
    4. GD Goenka, Gurgaon | Admission Open for All Courses 2021. Apply Now
    5. DIT University, Dehradun | Admission Open for All Courses 2021. Apply Now
    6. Sharda University | Admission Open all courses 2021. Apply Now
    7. Manav Rachna University, Haryana | Admission Open for all courses 2021. Apply Now
  • Marketing Manager

For any other queries about the M.B.A. Business Information System, you can leave your queries below in the comment box.

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